Carson, David

David Carson, (born September 8, 1955, Corpus Christi, Texas, U.S.), American graphic designer, whose unconventional style revolutionized visual communication in the 1990s.

Carson came to graphic design relatively late in life. He was a competitive surfer—ranked eighth in the world—and a California high-school teacher when, at age 26, he enrolled in a two-week commercial design class. Discovering a new calling, he briefly enrolled at a commercial art school before working as a designer at a small surfer magazine, Self and Musician. He then spent four years as a part-time designer for the magazine Transworld Skateboarding, which enabled him to experiment. His characteristic chaotic spreads with overlapped photos and mixed and altered type fonts drew both admirers and detractors. Photographer Albert Watson, for example, declared, “He uses type the way a painter uses paint, to create emotion, to express ideas.” Others felt that the fractured presentation obscured the message it carried.

In 1989 Carson became art director at the magazine Beach Culture. Although he produced only six issues before the journal folded, his work there earned him more than 150 design awards. By that time, Carson’s work had caught the eye of Marvin Scott Jarrett, publisher of the alternative-music magazine Ray Gun, and he hired Carson as art director in 1992. Over the next three years, with the help of Carson’s radical design vision, Ray Gun’s circulation tripled. Because Carson’s work clearly appealed to a youthful readership, corporations such as Nike and Levi Strauss & Co. commissioned him to design print ads, and he also began directing television commercials.

After leaving Ray Gun in 1995, Carson established David Carson Design. The firm was instantly successful and attracted well-known, wealthy corporate clients. In 1995 Carson produced The End of Print: The Graphic Design of David Carson (revised edition issued in 2000 as The End of Print: The Grafik Design of David Carson), the first comprehensive collection of his distinctive graphic imagery. This was followed by the boldly experimental books 2nd Sight (1997), Fotografiks (1999), and Trek (2003). In 2014 Carson was awarded an AIGA Medal.