Online Gaming

online gaming, electronic game playing over a computer network, particularly over the Internet.

Electronic game worlds have generated billions of dollars, with millions of players around the world fighting, buying, crafting, and selling in a variety of online environments. One of the most populous was Activision Blizzard’s World of Warcraft. The massively multiplayer online game (MMOG) drew millions of subscribers, who brought the company an estimated $1 billion per year in retail sales and subscription fees from 2007 to 2010. MMOGs differ from traditional computer games in a number of important ways. First, Internet connectivity is a prerequisite for all MMOGs, as the games can be played only after logging in to the server that hosts the game world (popular MMOGs require dozens of such servers to accommodate their larger player bases). Second, the social networking aspect of interacting with thousands of players worldwide frequently overshadows the game content itself. A 2006 study found that almost one-third of female players and nearly 10 percent of male players had dated someone they met in a game. Third, most MMOGs operate on a subscription basis, charging a monthly fee in addition to the initial purchase price of the game software. Some companies offer frequent downloadable “patches” of new game content to make these monthly fees more palatable to players, while others offer their games free of charge to players who are willing to tolerate a stream of in-game advertisements.