Rock: Los Angeles 1950s Overview

Capitol Records was launched in Los Angeles in 1942 in association with the British company EMI and soon became a serious rival to the major New York City-based companies, but no other major label appeared on the West Coast until Warner Brothers launched a record division in 1958. Among the independent labels that sprang up to record local artists and meet the tastes of the city’s rapidly expanding population during the 1940s, Modern, Imperial, Aladdin, and Specialty survived long enough to enjoy pop success in the mid-1950s. While they found the teen market almost by accident—simply by being there and having the rhythm-and-blues and rock-and-roll music that white kids suddenly wanted—several other labels were formed deliberately to meet this new market. Most were small fly-by-night operations, but two substantial independent companies emerged to rival the majors—Dot and Liberty.

Dot was founded in Gallatin, Tennessee, by record shop owner Randy Wood, who made a specialty of covering rhythm-and-blues hits with pop versions by white singers Pat Boone, Gale Storm, and the Fontane Sisters. The company became even more successful after Wood moved to a Hollywood base in 1956, notably with records by film star Tab Hunter. Liberty was driven by salesman Al Bennett, whose artists-and-repertoire man, “Snuff” Garrett, had a flair for matching songs and singers to meet the new teen market—making the most of the talents of Johnny Burnette, Bobby Vee, and the more authentic Eddie Cochran.